16 Reasons to Migrate to Shopify

WizeSaaS was established to provide customers with a variety of ecommerce solutions on systems including Magento, WooCommerce, and Shopify. Due to strong customer demand, a robust ecosystem of technological partners, and a wide range of native apps, the company eventually switched over to only implementing Shopify sites.

Since deliberately focusing more narrowly, we’ve launched more than 300 projects on Shopify and successfully transitioned more than 100 e-commerce firms from their traditional systems, and the outcomes have supported our choice. This post is a compilation of the input from the many of these clients who were polled and interviewed by our team.

Opportunities Cost

Let’s first look at Shopify’s impressive scale and solid infrastructure. It presently runs more than two million outlets, and on the most recent Black Friday, it handled more than $7.5 billion in transactions (without any interruptions). So how did Shopify, a company that entered the market relatively late, become a market leader in e-commerce?

1 : Rate of Innovation

Every great product has a spectacular team behind it, and Shopify has more than 10,000 employees overall and 2,500 engineers on its staff. The corporation produced 100 new features in the summer of 2022, vastly surpassing its rivals who are typically six months behind the innovation curve.

2 : Pace of Development

Shopify was created by technological pioneers who aimed to be at the forefront of the e-commerce sector, guided by the vision of its CEO. Because it is a cloud-based platform, Shopify takes care of the infrastructure, servers, databases, compliance, and other “details” that small businesses and even many large ones find difficult to manage. All of this makes it possible for development to go much more quickly than with typical e-commerce options.

3 : Quickness of Upkeep

After the initial website is created, clients take advantage of an industry-leading Content Management System (CMS) with drag-and-drop, no-code capabilities. With Shopify’s Online Store 2.0, any page can be easily customised, allowing users to test graphic content and other assets with ease. This feature is ideal for marketing teams looking to boost performance.

4 : Simplicity of Experimenting

Brand can choose from more than 10,000 applications in Shopify’s expansive technology marketplace to enable features and functionality including email marketing, product recommendations, loyalty programmes, shopping quizzes, and more. You can contact the ChatGPT helpdesk with only one click.

5 : Application of Analytics

Use native dashboards and reports to monitor and control the performance of your website. Review your baseline metrics for attribution, channel performance, conversion rate, and purchase metmetrics, and then concentrate on enhancing them via A/B and multivariate testing.

Integrated Benefits

The Shopify platform is rich in unique features and functions that further set it apart from competing solutions. Let’s look at a few of these benefits.

6 : Payments & Checkout

Shopify’s integrated payment processor provides customers with a simple one-click checkout experience. Businesses may quickly add buy now, pay later alternatives like Affirm, PayPal, Apple Pay, Android Pay, and other well-known one-click solutions. Simple payment procedures increase conversion and decrease bounce rates.

7 : Shopify Security

Shopify is one of the few technological platforms that has never been compromised, thanks to its integrated SSL certificate, PCI compliance, optional risk analysis, and a tonne of other security features. In order to lower risk, Shopify directly manages all security upgrades and product updates.

8 : Sales Channels

Take use of social commerce apps that are ready to use, including those from Google Shopping, Facebook, Instagram, TikTok, YouTube, and more. Additionally, adding products to well-known retail platforms like Walmart, Amazon, and eBay is simple.

9 : Scalable Infrastructure

Shopify, Shopify Plus, and Shopify Components offer businesses the embedded tools and dependable infrastructure they need to avoid downtime, provide dependable quick load times, and maintain security. These services are available to startups as well as enterprise customers.

10 : API-first Tech Stack

Shopify’s strong integration framework makes it simple and quick to connect with external SaaS systems. Due to its extensive technical ecosystem and network of more than two million retailers, you may anticipate all emerging platforms to link with Shopify.

11 : B2B Storefronts

Use Shopify Plus B2B, Shopify Vault, and Shopify Scripts to create private portals with specialised checkout processes, company-specific accounts, algorithmic shipping options, and more.

12 : Design for User Experience

All websites are enhanced for a user experience that encourages conversion. We put a strong emphasis on articulating the brand’s story, identifying its value propositions, and fusing content and commerce. The end effect is an interesting and modern experience for customers.

13 : KPI Enhancement

In areas like site performance and search engine optimisation (SEO), industry benchmarks are outlined and exceeded. To increase your average order values, we use up- and cross-selling strategies to improve the cart and checkout experiences. Product reviews, loyalty schemes, social media integration, and other content components are added to increase conversion rates.

14 : Mobile-First Approach

All WizeSaaS websites are created with a mobile-first perspective to enable one-tap checkouts, as the vast majority of customers access them using personal devices. Delivering best-in-class performance metrics is the main focus of every design decision.

15 : Automated Processes

E-commerce companies have a variety of intricate operational procedures that we streamline by automating processes, integrations, and functions while keeping your systems in sync. For instance, the automation, segmentation, and delivery of outbound email and SMS messages using the email marketing technology Klaviyo can boost repeat purchase rates by as much as 50%. Less manual labour is required as a result, and the outcomes are more precise, constant, and foreseeable.

16 : Low Cost of Ownership

Shopify provides the most affordable ecommerce solution of any product on the market due to economies of scale and developing digital technology. Take advantage of maintenance that is free of charge while relieving your IT team of integration and technical support tasks.